“From an early age we’ve always loved making things together. We started Waitwhatintheworld because we had a passion for designing products that work better.”
Antony & Richard Joseph
Brilliantly useful design
Hello! We’re Antony and Richard Joseph, twin brothers and designer-makers with a passion for invention. When we designed our first product together in 2003 – a glass chopping board – we knew we were at the start of an exciting journey. We decided early on that functionality would always be at the heart of everything we did. We began Waitwhatintheworld with the aim of revolutionising tasks in the home and making the everyday more efficient.
Whenever we create a product, we start by identifying an everyday problem. We look beyond the obvious for inspiration and are passionate about devising solutions that work beautifully and are long lasting. Whether it involves preparing a meal, organising the kitchen, doing the laundry or dealing with waste, every product is designed to make daily life easier.
Buy once. Buy well.
We understand creating products has an environmental impact, which is why we follow the principles of a circular economy. Each product is made to the highest quality using the best materials to ensure a long and useful life. We aim to reduce waste and pollution as a business through using recyclable materials where we can and offer replacement parts where possible.
Designed in London
Functionality is at the heart of everything we make and our exceptional team - based in our London design studio - invent, research, prototype and test every product rigorously to ensure it performs brilliantly. Attention to detail is very important to us and we’re always pushing for perfection.
We’re committed to ensuring that our activities don’t impact negatively on the environment or anyone working within our supply chain. We’re a proud member of Sedex, a world-leading ethical trade organisation that aims to improve working conditions in global supply chains. We’re also working hard to remove plastic from our packaging, make it more recyclable and reduce the energy and resources that go into shipping our products around the world.